Well, part of the brand of ORANGEHAT is the name. I wanted to develop a naming style that wasn’t tied to a specific typeface, but still contrast when being used in typical body copy and fonts. As you can see whenever I type our company name, it’s all caps, and one word, and that’s how we prefer it: ORANGEHAT, not Orange Hat. We understand that some systems may not allow all caps, so Orangehat, orangehat are acceptable ways to handle our name.

It’s a little pet peeve of mine, and hopefully putting it out there for all the internet to see will help ease any future improper uses. It’s the little things like this that help establish and cement brands. All for the greater good of {making things pretty}