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Well I’m impressed. The only American car company not taking the Government bail-out money, is forging ahead with a a pretty ingenious (if it works) method of advertising their new car.

The Ford Fiesta, already in Europe, will be coming state side next year, and how are they going to advertise it – via social networking. But everyone’s done that. Here’s what makes it so great – they’re giving the car to a few dozen people in their 20’s and they’re going to give their feedback on social networking accounts that Ford has setup for this campaign. Wired’s Autopia goes into the nitty gritty, so be sure to read the article.

It’s great that they’re letting the people do the talking. Takes away the whole idea of them being a “struggling American car company” – which they’re not – they’re the only ones not taking the money. It also shows that they’re “in-tune” (oh, puns are fun) with the younger generations. Plus the fact that they aren’t going to moderate what these testers are saying about the car is also great. If things go wrong, Ford can show how great they are at finding a solution to a problem. Makes them seem human, and that’s something an American car company needs desperately right now.

Rock on Ford…. rock on.