ORANGEBLOG

We tweeted this the other night, but thought it should get a little more light. It’s a spot promoting a new drink for Gatorade: Tiger Focus. But whose spot was it really? I missed the first few seconds, and when I saw it, I thought for sure it was a Nike commercial. It was only until I saw the Gatorade bolt on the sign (while Young Tiger was on his way to the “waterfall”) that I finally figured it out it was for Gatorade. I then wondered, does Nike own Tiger so much, that even when he’s animated, there still needs to be a Nike logo somewhere on his outfit. It’s the first time I can think of that a secondary logo wasn’t blurred out, taped over, or what-have-you. Plus it had equal (if not more) prominence in the spot over what was actually being sold.

“Papa” Nike must be watching his “son” closely – “Don’t be late for practice, home by 10, and no talking to strange wildlife creatures!” With that much prominence in a spot, it makes us wonder if Tiger’s name hasn’t been changed to Tiger Nike Woods.